SEO for Franchises
Most businesses with an online presence understand the need for SEO. If you want your website to be found online you need to engage in an active search engine optimisation strategy so that your website...
View ArticleThe best things on the net are free
The best things in life are free, they say. We all know that this adage, while a good reminder to step back every now and then, isn’t strictly true. (Beer, for instance, is rarely free. Yet there is...
View ArticleLaunching a new website? Now’s the time to think about SEO
With the excitement and pride that comes with launching a new website for your company, one of the things that often gets put on the proverbial ‘back burner’ is SEO. SEO is considered by many to be...
View ArticleTV Tropes, YouTube – make your site a maze so users can’t leave
Time-on-page statistics are an important SEO factor that tends to sit in the background. It’s something you think about, naturally, but the way the issue is addressed tends toward the oblique rather...
View ArticleTop 3 Checks to Make When Your Site Disappears from Rankings
It’s the moment any site owner dreads: typing a familiar keyword into the Google search box, and turning up a list that doesn’t contain your site. Part of the confusion caused by this particular...
View ArticlePreserved juice: healthy for your site?
Ever looked at the ingredients of a carton of preserved juice? If you regularly drink from the cheap juice aisle in the Chester Sainsburys, I’ll give you a tip: don’t look. The list of chemicals in...
View ArticleDon’t make Google wait for your website
Picture a restaurant. It’s lunch time in downtown Liverpool, you’re hungry, and you know that this place serves the most absolutely mouth-watering curry and chips (or meal of your choice) in town. The...
View ArticleHow are you spending your ‘crawl budget’?
‘Crawl budget’ is an intriguing term. It brings to mind pictures of search engine spiders creeping across sites, hoarding little pouches of indexing money. If this image is what’s in your head, great....
View ArticleUser links – a good or bad thing?
There are a few search engine optimisation experts who argue against allowing users to post links on a website. They argue this for a reason. Letting other people post their links on your pages can be...
View ArticleThe destructive power of plurals
There may be a malignant force stalking your keywords. No, don’t look – it might notice. Just peer at it in your peripheral vision, if you can. See it there? In the alphabet – right between the ‘r’ and...
View ArticleWhen to let SEO go
Search engine optimisation experts seem to have a hard set of rules on keyword placement. If you listen to all the advice from those in SEO careers, you’ll be planting keywords within your title tags,...
View ArticleHow to get search engine friendly permalinks in WordPress on a Windows Server
Anyone who has used WordPress in any depth will know just how great it can be for SEO. The software alone has so many advantages over other publishing tools that we really haven’t got time to go into...
View ArticleThe rights and wrongs of optimising a website for geographic locations
One aspect of SEO that many website owners (and indeed some SEO experts) often get wrong is optimising for specific geographic areas, such as towns and cities. If you have a business or service that...
View ArticleTimely tips to improve SEO in minutes
Keeping your SEO the best it can be is an ongoing task, with many hours spent on ensuring everything is just right., However, as a recent article on Search Engine Watch highlighted, there are plenty of...
View ArticleNew concepts to approach SEO
There are as many different approaches to SEO as there are people working in the many different SEO jobs available. However, it can be all too easy to get stuck in a rut and find that the work is not...
View ArticleHow well has your website worked for you today?
It is common for those running online businesses to think the sole purpose of their site is to make sales. Of course, making a sale is your ultimate goal when trading online but this is not actually...
View ArticleAre you using the right keywords in your SEO campaign?
More and more online business owners are now aware of the importance of keywords in search engine optimisation. They know keywords have to feature within the pages of their website, in blogs, in social...
View ArticleBe bold and brave for successful SEO
Deciding upon the best SEO strategy for your company is something that many business leaders struggle with. Yet many struggle so much that they fail to put a plan of any consequence in place, wasting...
View ArticleWhy paying for cheap links does not work
With a challenging economy, companies throughout the UK are cost saving at every step. In many ways, this makes sense but, in some areas it is a false economy. No more so is this the case than in...
View ArticleCruise line to focus on better SEO
One of the biggest cruise operators in the world is to start a major recruitment drive for its digital marketing team in the UK. The five new members of Royal Caribbean staff are set to come on board...
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