Classic SEO techniques are not the only future
Though it is a constantly changing environment, and not exactly a job discussed at dinner parties in Liverpool, the world of SEO is anything but new. However, the classic techniques which worked when...
View ArticleA well working CMS is key to good SEO
As much as exploring new ways to create commanding SEO is a noble way to spend your time, so too is it important to manage what makes it work. For this reason, ironing out issues with your content...
View ArticleSEOPR makes online efforts more successful
With search engine optimisation gaining ever more credibility in the mainstream marketing world, it is little surprise that many companies are bringing their SEO and PR experts together. In effect, it...
View ArticleBooks more expensive on Amazon
In news that will likely surprise and please many book buyers this Christmas, it is revealed that Amazon is not the place to head to for bargains on books. As people start to reconsider their use of...
View ArticleThe importance of a headline for good SEO
Titling a book, film or musical ‘The Miserable Ones’ would not, it would appear on face value, be the best way to market a project. The success of Victor Hugo’s 150 year old ‘Les Misérables’, hugely...
View ArticleHow you can SEO your site down the rankings
There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when...
View ArticleEngaging SEO is essential to customer conversion
Utilising well honed and practised SEO techniques to deliver banner advertising and commercial trailers is a well used marketing tool today. However, they are increasingly ineffectual. As much as...
View ArticleSEO could learn from Vietnam’s approach to traffic cops
The middle of last week (March 6th 2013) saw reports that portly, short and rude traffic police in Vietnam were being removed from the streets. It is a move which the authorities hope will lift the...
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This is a local search engine for local people
‘Are you local?’ Being asked this question on the snicker-ific and ever-disturbing League of Gentlemen was the pre-emptor to murderous mayhem. Being asked this question by Google could have a similarly...
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How to make mullets attractive in SEO
There’s a badly-kept secret amongst the female population of Britain between the ages of 28 and 34. It is that when you put tights, a mullet and David Bowie together, you get sex on a stick. Why is...
View ArticleGood SEO is like a swan
A very wise man (don’t ask me who) said that a castle is a bit like a swan. On the top, all you see is beauty, grace, and elegance, but if you look under the surface of the water you’ll see legs...
View ArticleGoogle update cracks down on duplicate content
Those within the SEO industry have known for some time that duplicate content is a big no-no with the search engines, especially Google. However, despite the lectures and best practices slamming the...
View ArticleWhen SEO leaves a bad aftertaste
Think about going into a Chinese restaurant. No, this isn’t a weird plug for the Coalition of Chinese Restaurateurs of Merseyside or Cheshire, but a thought exercise. Just think about the times you’ve...
View ArticleDon’t let your site play chicken
Question: Why did the chicken cross the road? Come on, you know the answer. It’s ‘To get to the other side.’ When it comes to your SEO plan, though, you shouldn’t be aiming just to get to the other...
View ArticleUK businesses should prepare for wet weather
If you’re the average man about town, the frequent showers, storms and, in recent years, ludicrous amounts of snow and ice are a curse. If you’re in online business in the UK though, wet weather is...
View ArticleDon’t put too much on your SEO plate
At times, we’ve all been subject to the phrase, ‘Too much on your plate.’ Things happen, you take on too many tasks, and the important things suffer. In the SEO industry, we’re always talking about...
View ArticleDon’t fall for SEO snake-oil sellers
With so much information on SEO now available on the net, it’s fascinating to see how many truly sleazy SEO sales pitches are still being attempted. It’s also astounding to see what new angles they can...
View ArticleSEO is the stuff of movies
Fact: in the movies, the little guy always wins. We all know it. There’s some small contender who desperately wants to succeed, but some big and influential type stomps all over them. It looks bad for...
View ArticleListen to your inner Mr Mackey for ethical SEO
I don’t know about you, but every time I think of boring rules I think of South Park’s Mr Mackey character. The South Park Elementary School counsellor, Mr Mackey constantly reminds his pupils of the...
View ArticleAttack of the iPod people
Have you noticed anything strange over the last year or so? It started with people muttering to themselves. Then it was an increase of people walking into poles. Now, there’s a plague of citizens...
View ArticleHow Paris Hilton and Nicole Richie can help your SEO
There is something I’ve often pondered. Why on earth is Paris Hilton so famous? It may sound like an odd question, but it truly is a mystery to me. At least Nicole Richie, her sometime friend, is the...
View ArticleWhy satisficing is important for SEO
When you enter into the world of the internet, you enter the world of jargon. If you ever frowned when the term ‘SEO’ first came up, had to ask when your marketer talked about PPC and had no idea when...
View ArticleSEO: Sweat the small stuff
Usually, even the most devoted of those in SEO careers would be hard pressed to write poetry about their profession. It was William Blake who wrote that ‘to see a world in a grain of sand’ was like...
View ArticleTop rankings in one easy step: is this what you want?
Wouldn’t it be great if you could get to the top of the SERPs without having to put all of the months of effort in? If there was a way you could jump straight up, almost as soon as you decided that...
View ArticleIs your site like Men Behaving Badly?
The difference between international and national is something thoroughly discussed in SEO careers, but not necessarily something that filters through to businesses. There is a major difference between...
View ArticleThe difference between marketable and non-marketable traffic
A lot of your website’s traffic consists of internet users who are open, if not willing, to be sold to. Some are uninterested however. Site owners can save a lot of time if they distinguish the...
View ArticleLocal SEO shouldn’t reject the traditional
Local search engine optimisation is an interesting sub-field of SEO. On the one hand, sites with a local angle are well served by pursuing the latest in SEO trends, such as review sites and...
View ArticleStart selling from the SERPs
The business end of a city can be elegant, peaceful and even beautiful in areas but you know what? It’s also quiet. Very, very quiet. When you compare the shopping areas to the areas where professional...
View ArticleSEO for Franchises
Most businesses with an online presence understand the need for SEO. If you want your website to be found online you need to engage in an active search engine optimisation strategy so that your website...
View ArticleThe best things on the net are free
The best things in life are free, they say. We all know that this adage, while a good reminder to step back every now and then, isn’t strictly true. (Beer, for instance, is rarely free. Yet there is...
View ArticleLaunching a new website? Now’s the time to think about SEO
With the excitement and pride that comes with launching a new website for your company, one of the things that often gets put on the proverbial ‘back burner’ is SEO. SEO is considered by many to be...
View ArticleTV Tropes, YouTube – make your site a maze so users can’t leave
Time-on-page statistics are an important SEO factor that tends to sit in the background. It’s something you think about, naturally, but the way the issue is addressed tends toward the oblique rather...
View ArticleTop 3 Checks to Make When Your Site Disappears from Rankings
It’s the moment any site owner dreads: typing a familiar keyword into the Google search box, and turning up a list that doesn’t contain your site. Part of the confusion caused by this particular...
View ArticlePreserved juice: healthy for your site?
Ever looked at the ingredients of a carton of preserved juice? If you regularly drink from the cheap juice aisle in the Chester Sainsburys, I’ll give you a tip: don’t look. The list of chemicals in...
View ArticleDon’t make Google wait for your website
Picture a restaurant. It’s lunch time in downtown Liverpool, you’re hungry, and you know that this place serves the most absolutely mouth-watering curry and chips (or meal of your choice) in town. The...
View ArticleHow are you spending your ‘crawl budget’?
‘Crawl budget’ is an intriguing term. It brings to mind pictures of search engine spiders creeping across sites, hoarding little pouches of indexing money. If this image is what’s in your head, great....
View ArticleUser links – a good or bad thing?
There are a few search engine optimisation experts who argue against allowing users to post links on a website. They argue this for a reason. Letting other people post their links on your pages can be...
View ArticleThe destructive power of plurals
There may be a malignant force stalking your keywords. No, don’t look – it might notice. Just peer at it in your peripheral vision, if you can. See it there? In the alphabet – right between the ‘r’ and...
View ArticleWhen to let SEO go
Search engine optimisation experts seem to have a hard set of rules on keyword placement. If you listen to all the advice from those in SEO careers, you’ll be planting keywords within your title tags,...
View ArticleHow to get search engine friendly permalinks in WordPress on a Windows Server
Anyone who has used WordPress in any depth will know just how great it can be for SEO. The software alone has so many advantages over other publishing tools that we really haven’t got time to go into...
View ArticleThe rights and wrongs of optimising a website for geographic locations
One aspect of SEO that many website owners (and indeed some SEO experts) often get wrong is optimising for specific geographic areas, such as towns and cities. If you have a business or service that...
View ArticleTimely tips to improve SEO in minutes
Keeping your SEO the best it can be is an ongoing task, with many hours spent on ensuring everything is just right., However, as a recent article on Search Engine Watch highlighted, there are plenty of...
View ArticleNew concepts to approach SEO
There are as many different approaches to SEO as there are people working in the many different SEO jobs available. However, it can be all too easy to get stuck in a rut and find that the work is not...
View ArticleHow well has your website worked for you today?
It is common for those running online businesses to think the sole purpose of their site is to make sales. Of course, making a sale is your ultimate goal when trading online but this is not actually...
View ArticleAre you using the right keywords in your SEO campaign?
More and more online business owners are now aware of the importance of keywords in search engine optimisation. They know keywords have to feature within the pages of their website, in blogs, in social...
View ArticleBe bold and brave for successful SEO
Deciding upon the best SEO strategy for your company is something that many business leaders struggle with. Yet many struggle so much that they fail to put a plan of any consequence in place, wasting...
View ArticleWhy paying for cheap links does not work
With a challenging economy, companies throughout the UK are cost saving at every step. In many ways, this makes sense but, in some areas it is a false economy. No more so is this the case than in...
View ArticleCruise line to focus on better SEO
One of the biggest cruise operators in the world is to start a major recruitment drive for its digital marketing team in the UK. The five new members of Royal Caribbean staff are set to come on board...
View ArticleWhy is online marketing like going to the gym?
I know that it may seem strange to describe internet marketing as like a work out session, but humour me. When you embark on an online marketing programme, you will want results straight away, which...
View ArticleGoogle updates its Webmaster Guidelines, and why they matter
Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s...
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