Cruise line to focus on better SEO
One of the biggest cruise operators in the world is to start a major recruitment drive for its digital marketing team in the UK. The five new members of Royal Caribbean staff are set to come on board...
View ArticleClassic SEO techniques are not the only future
Though it is a constantly changing environment, and not exactly a job discussed at dinner parties in Liverpool, the world of SEO is anything but new. However, the classic techniques which worked when...
View ArticleA well working CMS is key to good SEO
As much as exploring new ways to create commanding SEO is a noble way to spend your time, so too is it important to manage what makes it work. For this reason, ironing out issues with your content...
View ArticleSEOPR makes online efforts more successful
With search engine optimisation gaining ever more credibility in the mainstream marketing world, it is little surprise that many companies are bringing their SEO and PR experts together. In effect, it...
View ArticleBooks more expensive on Amazon
In news that will likely surprise and please many book buyers this Christmas, it is revealed that Amazon is not the place to head to for bargains on books. As people start to reconsider their use of...
View ArticleThe importance of a headline for good SEO
Titling a book, film or musical ‘The Miserable Ones’ would not, it would appear on face value, be the best way to market a project. The success of Victor Hugo’s 150 year old ‘Les Misérables’, hugely...
View ArticleHow you can SEO your site down the rankings
There is a great deal of clamour these days to find the secret to making SEO on a site as good as it possibly can be. This goes without saying in many respects but, there are still those times when...
View ArticleEngaging SEO is essential to customer conversion
Utilising well honed and practised SEO techniques to deliver banner advertising and commercial trailers is a well used marketing tool today. However, they are increasingly ineffectual. As much as...
View ArticleSEO could learn from Vietnam’s approach to traffic cops
The middle of last week (March 6th 2013) saw reports that portly, short and rude traffic police in Vietnam were being removed from the streets. It is a move which the authorities hope will lift the...
View ArticleClik here to view.
SEO is just copy and paste!
Looking around the Internet at some websites and their approach to SEO, it becomes clear that some people think SEO is just a matter of copy and paste, or CTRL+C and CTRL+V (as web developers like to...
View ArticleShould I ban user generated content on my website?
One question that many website owners have for their SEO company, particularly when they have been burned in the past, concerns user generated content on their website. By user generated content, we...
View ArticleImages, links and SEO problems
One of the things that some SEO experts have been saying for a long time is that the search engines can’t handle images. The search engines have countered this by developing technology to cope with...
View ArticleThe difference between old and new SEO techniques
If you read up about the old days of SEO, you’ll see that once upon a time things were a lot simpler. Keywords, links and rankings were all part of a relatively simple process. As time has gone by, the...
View ArticleWhat makes a good title tag?
Whether your page is being seen by an Internet user or a search engine spider, one of the first things the viewer will come across is your title tag. In the search engine listings, your title tag will...
View ArticleAre meta tags worth the bother?
There was a time when SEO experts would optimise meta tags, such as the description and keywords tags, as a matter of course. It was thought that meta tags, being one of the forms of private...
View ArticleWhy content kicks the ass of links
Most people understand how adding content to your website helps with your SEO, but no everyone really understands the true power of content, or what it can actually do. Content and links are two...
View ArticleClik here to view.
How to find tomorrow’s competitors, today
The Internet has made it easy to keep tabs on your competitors. To know who you’re competing with in your current market, all you have to do is Google your major keywords. As most people use Google to...
View ArticleWhat constitutes ‘quality’ SEO content?
If you’re working on the search engine optimisation of your site, you’re likely to be pressured for fresh content. Fresh content is necessary if you want to catch the eye of the search engines, but how...
View ArticleAlways optimise title tags for SEO
Titles have an important place in search engine optimisation. The titles on your page tend to attract a lot of attention, both from Internet users and from search engine spiders. The same goes for your...
View ArticleLook beyond search for competitors
One of the bigger difficulties of search engine optimisation is that it tends to focus a business solely on the search engines. While the search engines will provide the majority of traffic for your...
View Article