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This is a local search engine for local people
‘Are you local?’ Being asked this question on the snicker-ific and ever-disturbing League of Gentlemen was the pre-emptor to murderous mayhem. Being asked this question by Google could have a similarly...
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How to make mullets attractive in SEO
There’s a badly-kept secret amongst the female population of Britain between the ages of 28 and 34. It is that when you put tights, a mullet and David Bowie together, you get sex on a stick. Why is...
View ArticleGood SEO is like a swan
A very wise man (don’t ask me who) said that a castle is a bit like a swan. On the top, all you see is beauty, grace, and elegance, but if you look under the surface of the water you’ll see legs...
View ArticleGoogle update cracks down on duplicate content
Those within the SEO industry have known for some time that duplicate content is a big no-no with the search engines, especially Google. However, despite the lectures and best practices slamming the...
View ArticleWhen SEO leaves a bad aftertaste
Think about going into a Chinese restaurant. No, this isn’t a weird plug for the Coalition of Chinese Restaurateurs of Merseyside or Cheshire, but a thought exercise. Just think about the times you’ve...
View ArticleDon’t let your site play chicken
Question: Why did the chicken cross the road? Come on, you know the answer. It’s ‘To get to the other side.’ When it comes to your SEO plan, though, you shouldn’t be aiming just to get to the other...
View ArticleUK businesses should prepare for wet weather
If you’re the average man about town, the frequent showers, storms and, in recent years, ludicrous amounts of snow and ice are a curse. If you’re in online business in the UK though, wet weather is...
View ArticleDon’t put too much on your SEO plate
At times, we’ve all been subject to the phrase, ‘Too much on your plate.’ Things happen, you take on too many tasks, and the important things suffer. In the SEO industry, we’re always talking about...
View ArticleDon’t fall for SEO snake-oil sellers
With so much information on SEO now available on the net, it’s fascinating to see how many truly sleazy SEO sales pitches are still being attempted. It’s also astounding to see what new angles they can...
View ArticleSEO is the stuff of movies
Fact: in the movies, the little guy always wins. We all know it. There’s some small contender who desperately wants to succeed, but some big and influential type stomps all over them. It looks bad for...
View ArticleListen to your inner Mr Mackey for ethical SEO
I don’t know about you, but every time I think of boring rules I think of South Park’s Mr Mackey character. The South Park Elementary School counsellor, Mr Mackey constantly reminds his pupils of the...
View ArticleAttack of the iPod people
Have you noticed anything strange over the last year or so? It started with people muttering to themselves. Then it was an increase of people walking into poles. Now, there’s a plague of citizens...
View ArticleHow Paris Hilton and Nicole Richie can help your SEO
There is something I’ve often pondered. Why on earth is Paris Hilton so famous? It may sound like an odd question, but it truly is a mystery to me. At least Nicole Richie, her sometime friend, is the...
View ArticleWhy satisficing is important for SEO
When you enter into the world of the internet, you enter the world of jargon. If you ever frowned when the term ‘SEO’ first came up, had to ask when your marketer talked about PPC and had no idea when...
View ArticleSEO: Sweat the small stuff
Usually, even the most devoted of those in SEO careers would be hard pressed to write poetry about their profession. It was William Blake who wrote that ‘to see a world in a grain of sand’ was like...
View ArticleTop rankings in one easy step: is this what you want?
Wouldn’t it be great if you could get to the top of the SERPs without having to put all of the months of effort in? If there was a way you could jump straight up, almost as soon as you decided that...
View ArticleIs your site like Men Behaving Badly?
The difference between international and national is something thoroughly discussed in SEO careers, but not necessarily something that filters through to businesses. There is a major difference between...
View ArticleThe difference between marketable and non-marketable traffic
A lot of your website’s traffic consists of internet users who are open, if not willing, to be sold to. Some are uninterested however. Site owners can save a lot of time if they distinguish the...
View ArticleLocal SEO shouldn’t reject the traditional
Local search engine optimisation is an interesting sub-field of SEO. On the one hand, sites with a local angle are well served by pursuing the latest in SEO trends, such as review sites and...
View ArticleStart selling from the SERPs
The business end of a city can be elegant, peaceful and even beautiful in areas but you know what? It’s also quiet. Very, very quiet. When you compare the shopping areas to the areas where professional...
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