Why is online marketing like going to the gym?
I know that it may seem strange to describe internet marketing as like a work out session, but humour me. When you embark on an online marketing programme, you will want results straight away, which...
View ArticleGoogle updates its Webmaster Guidelines, and why they matter
Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s...
View ArticleImages, links and SEO problems
One of the things that some SEO experts have been saying for a long time is that the search engines can’t handle images. The search engines have countered this by developing technology to cope with...
View ArticleThe difference between old and new SEO techniques
If you read up about the old days of SEO, you’ll see that once upon a time things were a lot simpler. Keywords, links and rankings were all part of a relatively simple process. As time has gone by,...
View ArticleWhat makes a good title tag?
Whether your page is being seen by an Internet user or a search engine spider, one of the first things the viewer will come across is your title tag. In the search engine listings, your title tag will...
View ArticleAre meta tags worth the bother?
There was a time when SEO experts would optimise meta tags, such as the description and keywords tags, as a matter of course. It was thought that meta tags, being one of the forms of private...
View ArticleWhy content kicks the ass of links
Most people understand how adding content to your website helps with your SEO, but no everyone really understands the true power of content, or what it can actually do. Content and links are two...
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How to find tomorrow’s competitors, today
The Internet has made it easy to keep tabs on your competitors. To know who you’re competing with in your current market, all you have to do is Google your major keywords. As most people use Google to...
View ArticleWhat constitutes ‘quality’ SEO content?
If you’re working on the search engine optimisation of your site, you’re likely to be pressured for fresh content. Fresh content is necessary if you want to catch the eye of the search engines, but...
View ArticleAlways optimise title tags for SEO
Titles have an important place in search engine optimisation. The titles on your page tend to attract a lot of attention, both from Internet users and from search engine spiders. The same goes for...
View ArticleLook beyond search for competitors
One of the bigger difficulties of search engine optimisation is that it tends to focus a business solely on the search engines. While the search engines will provide the majority of traffic for your...
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StuckOn client appears on radio talk show
SEO isn’t just about increasing your rankings within search engines and getting more traffic via Google (although of course it’s pretty good for that). No, with SEO you can also open up other avenues...
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Does opinionated content belong on a company website?
I read an article on the blog of a local Cheshire SEO company recently that advised people to avoid adding opinionated content to their websites. The blog itself was a guide on writing content for...
View ArticleHow to know when your keywords are wrong
When you start a new business, it’s important to first conduct market research into the potential business to see whether it is a viable enterprise. You need to look at the size of the market, the...
View ArticleHow many visitors does my website need to be successful?
Most people consider SEO to be all about rankings. Where your website ranks in certain search engines, for certain keywords, is often considered the most important result from any search engine...
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How SEO can aid your offline promotion
Last week we wrote about how one of our clients participated in a local Liverpool radio show following the show’s researchers finding their website in Google and approaching them direct. This meant...
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How KISS saved the internet
Glam-rock group KISS wouldn’t seem to have a lot to do with search engine optimisation. I have to admit, when I’m working diligently on a site’s optimisation, KISS bass guitarist Gene Simmons does...
View ArticleEva Mendes Sex Tape Released
Eva Mendes Sex Tape from Eva Mendes While this video from funnyordie.com of Eva Mendes announcing the official release of her sex tape may be a very funny joke, it also plays a serious role in SEO and...
View ArticleThe 3 essentials of on-page SEO
One of the main questions my fellow SEO gurus are often asked is ‘If you could only do three things to a page to improve its SEO, what would you do?‘ It’s right there behind, ‘What the heck is SEO...
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Pride and prejudice… and web designers
Elizabeth Bennet and Mr Darcy It is a universally acknowledged truth that a web designer in possession of some HTML skills and a rough idea of SEO is in want of whatever SEO jobs are going. Take the...
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